MEET YOUR TEAM AT PIEDMONT FLOOR SHOW
Here at Piedmont Floor Show the term “Team Piedmont” is much more than a catch phrase. We take our commitment to teamwork very seriously and work together every day to meet the needs of our customers. We made the decision a long time ago not to work on individual commissions since that can often get in the way of proper customer service. This way, when you choose Piedmont Floor Show to assist you with your project you can rest assured that each and every one of our team members will be working towards one common goal and that is 100% Customer Satisfaction. Not only do we care about our customers but we truly care about each other too and that is huge when it comes to working together. All projects are unique and you might end up working with just one of us or all of us but either way the bottom line for Team Piedmont is “If You’re Happy, We’re Happy”.
Bryana (Bry) Woodard
Floor Design Consultant
Describe what you do at Piedmont Floor Show: As a design consultant, I assist homeowners in color and pattern selection for all types of projects. I have an extensive background in tile and stone and also work with carpet, luxury vinyl, hardwood and more. I really enjoy the process of helping our customers put together a package that is
just right for them.
Something you would like to share about yourself like hobbies, special interests and family etc.: I spend much of my time raising my 3 cubs and our new puppy Layla. I am proud to be Aunt to 5 nephews and 2 nieces and spend time with my family is my favorite thing to do. I love painting and decorating my own home. There is something very gratifying about seeing something go from concept to reality. I am the kind of gal that likes Bonfires, Boots and Country Music!
Bryana (Bry) Woodard
Floor Design Consultant
Willis “Buck” Fitzgerald
Estimator
“Buck” as we here at Piedmont Floor Show call him, has been with us
since 2002 but in the business since 1971.
A man who’s seen almost everything you can see in the flooring industry, he’s our go
to guy/trouble shooter. Buck’s position here at Piedmont Floor Show is
Retail and Commercial Estimator.
When not at work Buck enjoys cooking, photography and spending time with his
grandchildren.
Willis “Buck” Fitzgerald
Estimator
Charles Snider
CEO
Describe what you do at Piedmont Floor Show: I have always felt that one of the most important parts of my job is to provide a stable workplace for our associates. That is best achieved through support and training and doing what I can to assure that Piedmont Floor Show is always a part of the conversation regarding the best flooring dealer in the area. I try to keep our business heading in the right direction and foster relationships with our retail customers and builders. In addition to my administrative duties, I still make a lot of house calls, do estimates and whatever else I can to keep things running smoothly at the shop. Even if that means providing in house pest control or comic relief.
Something you would like to share about yourself like hobbies, special interests and family etc. I am a proud father and bonus dad to Michael, Lexi, Erika, Skylar, Cooper and Landon. I love the outdoors and enjoy motorsports and supporting my wife and kids in their interests. We really enjoy camping and on occasion traveling to tropical islands. I have been very blessed and think it is important to be of some assistance to those less fortunate. I’m thankful for God’s blessings especially the many team members that are like family and the wonderful customers that have supported our local business
Charles Snider
CEO
Chase Dewitt
President
Third generation, Chase worked summers in the family business until graduating college in 1995 when he joined full time. He became President in 2014 after his father, Wayne DeWitt, retired. Chase has a degree in Housing, Interior Design and Resource Management from Virginia Tech.
Chase Dewitt
President
Crystal Snider
Human Resources
Describe what you do at Piedmont Floor Show: Just like my title suggests, I spend most of my day in the business office where I am responsible for many things including our payroll which makes me extra popular on pay day. Working with your spouse can present a unique set of challenges and I am pleased to say that we navigate those very well
Something you would like to share about yourself like hobbies, special interests and family etc. I live in Forest with my husband Charles and two of my three children and I also have two “bonus daughters”. Family and faith are very important to me and we love camping and traveling together. In my spare time I enjoy running, exercise and attending races with the boys.
Crystal Snider
Human Resources
Ed Roakes
Vice President
Describe what you do at Piedmont Floor Show: I have been in the floor covering business since 1987 and spent the bulk of my career with Michael’s Carpet World until they closed in 2019. I found a new home at Piedmont Floors where I spent all of 2020 until we merged with The Floor Show in January of 2021 an am thrilled to say that our team is now even bigger and better.. I am active in both residential and mainstreet commercial sales and do a good bit of estimating, product selection, merchandising, marketing and training. One of the things I enjoy most about what I do is the wonderful people that I have had the pleasure of meeting along the way.
Something you would like to share about yourself like hobbies, special interests and family etc. I live in Forest with my wife Barb, our daughter Emily and our loveable Chihuahua Barney. Home is our favorite place and we cherish our family time. I love to cook and enjoy exploring my creative side by spending time painting, working with metal and wood and I have even been known to write a poem now and then. Barb and I collaborate on a lot of
projects and I can’t think of anything I would rather do.
Ed Roakes
Vice President
Junior Ashley
Warehouse and Installations
Junior has been with Piedmont Floor Show since 1996 and is a vital part of the warehouse staff. Each morning he assists the installers to be sure they are loaded in a timely and efficient manner and assures that they have everything they need to perform their work for that day. Throughout the day he unloads trucks and tags and organizes all of the materials we receive. His background is in installations and he has worked with just about every material you can think of. Junior is a handy guy and can do just about anything that needs to be done
Away from work he likes to spend time at home with his family and spends his spare time working on vehicles, Grilling or Smoking food for family and friends. Junior also loves to listen to music and has been known to breed pitbulls now and then.
Junior Ashley
Warehouse and Installations
Nancy Fitzgerald
Showroom Manager
Describe what you do at Piedmont Floor Show:Nancy has been with Piedmont Floor Show for 19 years and in the flooring business for nearly 30. She started out as a sales associate and has steadily advanced into management. Her 34 years in the industry combined with a natural eye for design makes her the go-to for putting together the look and feel our customers are seeking.
Something you would like to share about yourself like hobbies, special interests and family etc.: In her off time, Nancy enjoys traveling, decorating for events, baking cakes and goodies for people (we’re happily her test subjects) and spending time with her grandchildren.
Nancy Fitzgerald
Showroom Manager
Randall Ripley
Installation Coordinator
Describe what you do at Piedmont Floor Show: As the Coordinator, I oversee all installations to insure customer satisfaction. That includes order tracking, coordinating the installations and repairs and follow up with our customers. I also lend support in the warehouse and on the sales floor as needed.
Something you would like to share about yourself like hobbies, special interests and family etc. I live in Forest where I enjoy spending time with my wife Jessi and our two dogs. In my spare time I enjoy sports, outdoors and working on projects around the house.
Randall Ripley
Installation Coordinator
Ricky Robertson
Estimator/Retired
Ricky started with Piedmont Floor Show when it was founded in 1975 and worked with the founder 10 years before the inception of Piedmont Floor Show. Ricky’s most recent position here was Commercial Estimator. He retired in March of 2022 and now has more time to do the things he loves like playing music (he’s an awesome drummer), hunting, fishing and spending time with his family.
Thank You Ricky for all those years of dedicated service !
Ricky Robertson
Estimator/Retired
Roxy Snider
Shannon Neil-Matthews
Customer Support
Describe what you do at Piedmont Floor Show: I am fairly new to the company and we are still figuring out exactly what my role is. For now, I go where I’m needed and that might be in the office working on billing or purchasing. You could also find me at the front desk greeting and directing customers. I am glad to be a part of Team PFS and I look forward to learning more and doing whatever I can to support the team.
Something you would like to share about yourself like hobbies, special interests and family etc. My Husband and I moved from our home in Dallas Texas to Lynchburg in the summer of 2021. We have settled into our new home with our two cats and enjoy any opportunity to spend quality time together. I love to sing and listen to music of all genres and enjoy attending concerts for that live music experience. Some of my hobbies include drawing and crocheting and I love to travel.
Shannon Neil-Matthews
Customer Support
Tim Burkholder
Warehouse Manager
Describe what you do at Piedmont Floor Show:I have been in the floor covering business for the past 22 years and have spent most of my career as warehouse manager which involves a lot of different duties. It is my responsibility to receive daily deliveries and make sure they are all tagged and organized. I prepare the work for our installers as well as customer pick ups. I make custom area rugs and do carpet binding. I also make some of our deliveries and do installation troubleshooting and repairs.
Something you would like to share about yourself like hobbies, special interests and family etc.: Like my associates, I enjoy spending quality time with my family. I also am an avid reader and love spending time hunting with my cousins when they visit and fishing with my daughter. I am a do-it-yourself kind of person and regularly have a project going on at home. Something people might not know about me is that I have a collection of carpenters pencils.
Tim Burkholder
Warehouse Manager
Tori Fitzgerald
Purchasing Agent
Tori is a Lynchburg native and has been in the service industry for over a decade. While one of our newer members of the team, Tori’s parents have a combined 80 yrs. experience in flooring so she’s well versed in the industry. As purchasing agent she helps keep materials for our customers rolling in and out.
In Tori’s downtime she loves to visit our local wineries, learn anything and everything she can about history, listen to true crime podcasts and snuggle with her puppy Luke.
Tori Fitzgerald
Purchasing Agent
Tracey DeWitt-Rickards
Sales and Estimating
You could say that I was born into the floor covering business as my grandfather, father and mother all spent their careers in local flooring companies. After working as a Lynchburg Police Officer for a few years, I made the move to the family business in 1990 and the rest, as they say, is history. I spent 21 years at The Floor Show working in various capacities before stepping aside in 2011 to spread my wings and try a new venture. I owned and operated three frozen yogurt stores in the Tidewater area before selling them last year to retire. I am excited to be back in the flooring business (never say never) and look forward to rekindling past customer relationships and starting new ones. I am available Wednesday through Friday and a couple of Saturdays a month and split my time between sales and estimating.
Tracey DeWitt-Rickards
Sales and Estimating
